BWH Hotels has launched a new Upscale & Luxury Worldwide sales division, a dedicated global sales organization designed to drive commercial growth across its upscale and luxury hotel properties. According to the company, the global business-travel market is projected to surpass $2 trillion, fueled by the mainstreaming of blended business and leisure travel. This new structure was created to capture this growing demand by simplifying engagement for corporate travel buyers and helping hotel owners connect with high-value business opportunities in key markets.
“The launch of this premium sales division marks a defining moment in our long-term growth vision, strengthening competitiveness in the corporate arena and reinforcing our evolution into a multi-segment global hospitality enterprise,” Chad Fletcher, senior vice president of worldwide sales at BWH Hotels, said in a statement. “With the ongoing boom of bleisure travel, corporate demand continues to create immense opportunities for expansion in the upscale market. This structure allows us to capitalize on that momentum, deepening relationships with key procurement leaders and delivering profitable, high-quality business for our hoteliers.”
The new global division includes nine sales leaders with distinct regional expertise to cover the United States, spanning the Northeast, Mid-Atlantic, Midwest, South and West Coast as well as Canada and Europe. Operating in tandem with travel industry relations and agency-engagement teams, the division will build strategic corporate agreements across key high-yield sectors including consulting, finance, entertainment, fashion, pharmaceutical, healthcare and architectural-engineering accounts and streamline integration so that corporate buyers can easily discover, book and incorporate upscale and luxury properties into their global corporate travel programs.