Choice launches road-focused marketing campaign

A new marketing campaign from Choice Hotels International will air across national markets and a range of digital channels. Image credit: Choice Hotels International (Choice Hotels Ad Campaign)

Choice Hotels International has unveiled a new, multichannel national advertising campaign. 
“Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation’s beautiful national parks, rivers, lakes and beaches, and explore other local attractions,” said Patrick Pacious, president and CEO of Choice Hotels. “We also know they are looking for hotel brands they know and trust as they get back on the road, and Choice’s new ad campaign reminds our guests that we’re ready when they are to welcome them with a wide variety of hotel options.”

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The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the U.S., seen from the perspective of travelers on a road trip. The ads, created by Choice's creative agency-of-record, McKinney, will air across national markets and a range of digital channels. The campaign also will encourage travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media.
“We know many people are looking to take shorter trips, often closer to home, as they return to travel,” said Robert McDowell, Choice's chief commercial officer. “Our ads intentionally spotlight drive-to destinations where guests can reconnect with family and friends at one of our nearly 6,000 hotels across the country.”

In addition, Choice Privileges, the company’s loyalty program, is offering a Stay Twice, Earn a Free Night promotion. Choice Privileges members who book two separate qualifying stays at participating hotels and check in between June 10 and Sept. 7 will earn enough points for a future free night, which can be redeemed at more than 1,000 hotels across Choice's family of brands worldwide. There is no restriction on the number of points guests can earn toward free nights.