Lodging Interactive launches new social media service

Hospitality-focused digital marketing, social media and guest-review engagement agency Lodging Interactive is rolling out Commingle Social Media Amplified, its new hotel social media marketing service. The service combines social-media marketing with the company’s Commingle360 landing page service to help drive direct bookings and ROI tracking for hotels.

“Most social media posts need more depth and persuasiveness to convince users to make reservations. A cohesive approach is required to address this challenge, which involves creating strategic content supported by custom landing pages designed to convert social media fans into reservations,” DJ Vallauri, founder and CEO of Lodging Interactive, said in a statement. “Commingle Social Media Amplified is a fully managed service that combines strategic content creation, GEO-targeted social media advertising, and seamless promotional landing pages to create the complete sales funnel that drives bookings and ROI.”

While social media platforms provide a way to reach a broad audience, the volume of content shown to users makes it difficult for individual posts to stand out. Moreover, even when social media posts do succeed in grabbing attention, converting that attention into bookings presents a significant hurdle. “Commingle Social Media Amplified solves these challenges and enables hotels to capture new revenue opportunities that have been missed until now,” Vallauri said.