Marketing firm launches luxury hospitality subsidiary

Illusso aims to provide affordable representation to increase brand awareness in the U.S. for luxury properties around the world. Photo credit: iStock / Getty Images Plus / Prostock-Studio (hotel marketing)

Sales and marketing firm Endervision has launched a new subsidiary to support independent boutique hotels and resorts. Illusso aims to provide affordable representation to increase brand awareness in the U.S. for luxury properties around the world.
 
“Hospitality continues to struggle because of the unprecedented effects of COVID-19,” said Jennie Hoffman, president and CEO of Illusso. Hoffman’s background includes senior leadership roles at Starwood Hotels & Resorts Worldwide, Marriott International, Hyatt Hotels Corp. and Montage Hotels and Resorts. “Hotels have had to adapt quickly and reduce staffing, while those fortunate enough to keep their positions now have to wear multiple hats in areas outside of their core capabilities. Determined to be part of our industry’s recovery, we have created opportunities for colleagues who experienced job losses themselves. We’ve assembled a highly experienced, dedicated team to help properties rebound and thrive through cost savings, profit maximization and increased visibility in the U.S. market.”
 
Illusso’s specialties include social media management, graphic design, PR/marketing, service culture training and Delphi consulting.
 
“We have close, long-standing relationships with the clientele our hotels are looking for,” said Maria Pineda, EVP of business development whose experience includes Mandarin Oriental Group, The Plaza New York, The St. Regis New York and New York’s Essex House. “We act as an extension of the sales team to ensure our hotels receive the exposure they need. Our top priority is providing measurable results and ROI, with the exceptional service that five-star hotels come to expect.”
 
Illusso also offers revenue-management services to drive profitability and market share as well as social media and PR services.

“It’s never been more critical for hotels to be out there and proactive about their messaging,” said Melissa Braverman, SVP of PR/marketing. “We can help identify, refine and create your story to get people excited about your brand. Our media relationships and knowledge of the U.S. market will bring you front and center to the audiences and consumers you want to reach.”

Most recently, Braverman served as associate director of marketing for New York’s Pierre Hotel. Her experience also includes marketing at Starwood, agency-side PR and journalism.