21c Museum Hotels partners with Sonifi for entertainment

21c Museum Hotels has partnered with Sonifi to implement a dynamic interactive TV and streaming platform. Sonifi's guestroom TV system, Sora, incorporates 21c’s art-filled hospitality branding and also provides each location with opportunities to promote their own exhibits, restaurants, amenities and community attractions.

Right now, the 21c Kentucky properties in Lexington and Louisville, Ky., are both hosting horse racing fans traveling to watch the Spring Meet at Keeneland and Kentucky Derby at Churchill Downs. Beyond race coverage and entertainment, guests can use the TV to get recommendations on exploring the Kentucky Bourbon Trail, learn about the on-site restaurants and bars and view 21c galleries on a dedicated art channel.

“Whether it’s a guest’s first time staying with us or they’ve been coming for years, the new Sonifi system lets us reinforce the kind of experience guests can expect with us and want to tell their friends about,” Andrew Carter, GM at the Lexington and Louisville hotels, said in a statement.

“It’s been fun to see how the 21c brand comes to life in such distinctly different settings,” said Clay Suter, Sonifi's director of corporate sales who drove implementations in 21c’s Louisville, Lexington, Cincinnati and St. Louis hotels.