Four Amsterdam hotels owned by Alex Chang—the Olympic Hotel Amsterdam, Hotel Espresso, Urban Lodge Hotel and Botel—will implement the G3 Revenue Management System from hotel revenue-management software company IDeaS.
The hotel group sought a fully automated decision-making solution to produce the highest possible revenue outputs. The revenue team had previously used a rules-based system, which required far too much human interaction and manual parameter setting, according to the company. The team selected IDeaS for its automated decisions versus rules-based recommendations. With Agile Rates and room-type pricing, Ideas G3 RMS supports demand-based, data-driven, dynamic pricing that pinpoints the optimal rate to charge under any circumstance.
“A revenue manager and a revenue management system should make each other stronger, so each can focus on doing what they do best,” said Richard Lont, revenue manager at the Olympic Hotel Amsterdam. “In my opinion there are only about three real revenue management systems on the market at the moment. Others are just rate changers, but there’s more to the hotel business than ADR—highest ADR does not mean highest revenue. With IDeaS, I knew I’d have a truly automated RMS I could trust to help produce the highest revenue possible and provide me with the right data I need to make strategic decisions.”