AccorHotels has acquired VeryChic, a digital platform for the private sale of luxury hotel rooms and apartments, cruises, breaks and packages.
Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic now enables more than 3,000 luxury and upscale hotel partners to optimize distribution and provides them with access to new guests via its private sales. VeryChic carefully selects the hotels on offer, located in approximately 40 countries worldwide, to guarantee a unique and personalized experience for each of its members.
VeryChic offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million. VeryChic generates substantial booking volumes with almost half coming through the mobile app. The quality and competitiveness of its offers mean it can rely on repeat custom of nearly 50 percent.
AccorHotels intends to strengthen its expertise in the creation of exceptional private sales and also to enable VeryChic to accelerate its international development and become the global leader in its sector.
“VeryChic is a distribution solution that enables hotels both to reach and retain new guests,” Hervé Lafont, VeryChic founder, chairman and CEO. “We share with AccorHotels a vision of offering hospitality to our guests without ever compromising on the quality of the experience, as well as a passion for innovative distribution solutions. The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector.”