Amadeus and Zingle have partnered to integrate Zingle messaging technology with Amadeus' hospitality service optimization solutions, to provide hotels with the mobile texting and messaging technology they need to better service and communicate with guests.
Zingle enables hoteliers that implement the Amadeus service optimization products to text and message guests through any mobile channel. At every point during the guest's stay, staff can communicate with guests through an integrated two-way platform, which significantly reduces operational inefficiencies and wait time. Additionally, staff can easily manage all interactions in a simple inbox shared between all departments.
From the guest perspective, giving guests a platform to text staff directly without the need to download an app makes the interaction direct, instant and hassle free. Due to the fast and natural use of texting, guests can simply text when they want room service or their TV is broken.
The Breakers Resort in Palm Beach, Fla., is already seeing the benefits of the Amadeus and Zingle partnership.
“Management has seen an average of 40 to 100 daily texts from guests seeking assistance with basic requests,” said Darren Hirsowitz, director of finance and business analytics. "Once a guest becomes comfortable with texting the hotel for their needs, the engagement between our team and guests increases, resulting in a higher overall level of satisfaction with the entire resort experience. The real breakthrough here is the capability to connect with a guest on their terms.”