Ascott Limited, an international lodging owner-operator, has selected RMS Hospitality Solutions as its sole property-management system. The global rollout began in March across 30 countries. The pilot commenced in early 2018 with three Ascott properties: Ascott Orchard Singapore; Ascott Raffles City Chengdu, China; and Citadines Bastille Marais Paris.
This included RMS’ property-management, central-reservations, distribution and built-in channel-manager technology to support online bookings, maintain channel management and operate a front-office system in a single application. The rollout is expected to be completed in May 2020.
With the open API architecture design of RMS, Ascott is able to fast-track many digitalization initiatives to drive better operational efficiency and achieve improved customer satisfaction.
“Moving into cloud is one of our digital initiatives to support Ascott’s fast-growing business,” Alfred Ong, Ascott’s head for global operations, said in a statement. “Ascott achieved record growth last year, crossing 100,000 units globally. We expect to continue with this strong growth momentum to achieve our target of 160,000 units worldwide by 2023. As we expand, we need systems that are scalable and RMS’ solution meets this requirement.”
Ascott Limited has more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as close to 42,000 units that are under development, making a total of more than 100,000 units in more than 660 properties. The company’s serviced residence and hotel brands are Ascott, Citadines, Citadines Connect, Somerset, Quest, The Crest Collection, lyf, Préférence, Vertu, Harris, Fox, Yello and POP. Ascott’s portfolio spans more than 170 cities in more than 30 countries.