New company to build experience-management platform


Travel and technology industry veteran, Jeffrey G. Katz, and global management consulting firm, The Boston Consulting Group, have formed Dihedral, LLC to tap the potential of travel provider data and transform the traveler experience. The company has also closed its first round of funding.

Dihedral will create the travel industry’s first global experience record that will provide a global view of the travel customer across all elements of the travel journey, from airlines, hotels, and ground transportation to restaurants and entertainment. By building a new publish and subscribe model for travel provider data, Dihedral intends to help the travel industry provide a better customer experience and an architecture for data access that fosters innovation and the creation of new services.

Jeffrey Katz is named CEO of Dihedral, LLC and will lead the team developing and commercializing the company’s product offerings. Katz is a seasoned leader in the technology industry, having served as founding chairman, president and CEO of Orbitz Worldwide.

“The mission of Dihedral is to build the very first experience management platform so that every traveler’s wish is realized: that the entirety of their travel experience is completely seamless,” Katz said. “The technology created to support the phenomenal growth of travel over the last 20 years simply wasn’t built to support that. Today, travelers are confronted by myriad stand-alone apps, with their data spread everywhere but integrated nowhere. By creating an integrated, global view of the traveler experience, we will make travel better for consumers and allow app developers and travel providers the ability to offer new products and services across the traveler’s entire journey. This is a critical step in the industry’s evolution from a transaction-based system to an experience-based system.”

Initial investors in Dihedral include affiliates of American Airlines Group, BCG, Hilton Worldwide, Hyatt Hotels Corp., InterContinental Hotels Group, Marriott International and United Airlines. The details of the investment round were not disclosed.