Barceló Hotel Group selects Nor1 platform

This new partnership will expand Nor1’s footprint in the Spanish and Latin American markets. Photo credit: Nor1

Barceló Hotel Group, the hotel division of the Barceló Group, has signed a deal with Nor1. All four of the company’s brands, Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels, will implement Nor1’s AI platform to drive profits and personalized guest engagement. 

This new partnership will expand Nor1’s footprint in the Spanish and Latin American markets and provide an opportunity to support Barceló’s global upsell program, the company said. 

“At Barceló, our guests trust us to provide them with excellence in every regard,” Sara Ramis, Barceló Hotel Group's chief marketing officer, said in a statement. “Our customer experience strategy sets us apart from the competition and is based on the differentiation and personalization of key moments in each guest’s experience. We are very satisfied to be partnering with Nor1, whose technology will be easily implemented in our hotels and will allow us drive revenue from day one.” 
 
Barceló Hotel Group's portfolio consists of 251 hotels and more than 57,000 rooms in 22 countries. The group also includes Ávoris, which has more than 700 travel agencies on four continents, along with several tour operations, receptive operations and an airline.