Cendyn has acquired Guestfolio Communications, a CRM marketing platform for boutique hotels. With the acquisition, the company will offer the ability for hoteliers to tailor their guest experience and digital marketing solutions to meet competitive marketplace demands and drive profitable revenue growth.
Guestfolio's focus on guest engagement and marketing automation for independent boutique hotels combined with Cendyn's data-driven enterprise hotel CRM solution will create the most comprehensive and scalable CRM product suite in the industry, the company said.
“Both Cendyn and Guestfolio are experts in leveraging data to engage guests throughout their travel journey, and this acquisition will allow hoteliers of all sizes the ability to scale a CRM solution that drives loyalty, guest engagement, and profitable revenue growth,” said Cendyn CEO Charles Deyo.
Duane Hepditch, CEO of Guestfolio, will join the Cendyn executive team as the SVP of product marketing, and the remainder of the Guestfolio team will serve as the West Coast hub for Cendyn, with offices in Whistler, British Columbia.