Hospitality tech company Cendyn has acquired WIHP, a hotel digital-marketing services and technology company. The acquisition will help Cendyn facilitate profitable revenue growth for the hospitality industry through investment in driving direct bookings.
The merger reinforces Cendyn's EMEA and global footprint at a time when the industry is focused on driving more profitable revenue. By joining forces, the two entities create a digital ecosystem that empowers clients of both Cendyn and WIHP to generate profitable revenue growth driven through their direct booking channels.
"We are thrilled to embark on this transformative journey with WIHP," Cendyn CEO Jack Blaha said in a statement. “The synergy between both companies is remarkable, and with WIHP's metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers’ most profitable direct booking channel."