Cendyn and SiteMinder have formed a strategic partnership to mutually grow each other’s revenue management capabilities. Through the partnership, Cendyn customers can now have full access to SiteMinder’s revenue platform to complement the capabilities they receive through Cendyn’s central reservations system. SiteMinder’s revenue platform will provide Cendyn’s customers with the ability to manage their rate plans and inventory through SiteMinder.
Additionally, they will be able to access SiteMinder’s ecosystem of distribution channels to gain a more dynamic mix of revenue streams and increase their speed-to-market.
For SiteMinder’s hotel customers, the benefit will come through enhancements and optimized features in SiteMinder’s platform, informed by insights from Cendyn’s own hotel performance data.
Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Exchange, which enabled hotel data to be transferred between property management systems and hotel applications, such as Cendyn’s customer relationship management, for the first time. SiteMinder Exchange culminated in the launch of SiteMinder’s Hotel App Store, which in 2019 formed the first marketplace to allow hotels of all sizes to connect applications to their business systems for greater guest experiences and revenue.