Chicago Best Western launches new website

Best Western River North Hotel collaborated with Brewer Digital Marketing to build its website on its hotel marketing web platform. Photo credit: Brewer Digital Marketing

Best Western River North in Chicago launched a new website, which leverages Brewer Digital Marketing’s Progressive Web App technology, resulting in a 300 percent increase in revenue and a 500 percent increase in room nights versus its old website.

Best Western River North is a modern, urban hotel set in the River North neighborhood of Chicago. Although the hotel’s former website was performing relatively well, GM Heidi Bitar knew there was room for improvement. To attract the attention of guests searching for accommodations, the site needed to be updated with the latest web and search innovations. Bitar chose Brewer Digital Marketing to create new site using a new technology known as a PWA to help deliver reliable, fast and engaging content to drive hotel bookings. The software is built directly on Google’s platform, incorporating the structured data now recommended in Google’s updated SEO Guide, resulting more exposure from all types of search.

PW benefit consumers in the following ways:

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  • Easily scannable: Built to grab potential guests' attention to make a booking or call the hotel.
  • Fast: Sites load quickly, ensuring guests stay on the site as they move from page to page.
  • Richer mobile experience: Feels like a mobile app with app-style interactions but without the storage requirements or manual update issues.
  • Progressive and responsive: Accessible by every user on every device regardless of browser.
  • Connectivity independent: Works offline and performs well on slow connections.
  • Engaging: Features such as push notifications to boost user engagement.
  • Improved conversions: Guests stay on the site longer and consume more content, leading to more bookings.

“As consumers respond to dynamic websites and the search engines now reward structured data, we knew it was time to change from our current provider,” Bitar said in a statement. “Brewer Digital Marketing packs so much into their product from Schema.org markup to great design, we decided to test out its new Progressive Web App system, and the proof is in the numbers.”