Meetings, events and hospitality technology provider Cvent and Choice Hotels International are rolling out Cvent Instant Book across Choice’s portfolio of franchised hotels. The new direct-booking integration, which will be available later in the third quarter, offers a simplified booking experience for meeting planners to find and book guestroom blocks online at Choice Hotels properties. Hotels joining the Choice distribution engine after the acquisition of Radisson Hotels Americas will gain access to Cvent Instant Book soon.
Planners can search, compare real-time rates and availability and book rooms at Choice Hotels' properties with a few clicks, bypassing the request for proposal process that is typically required for larger, more complex events. Embedding the technology into Choice Hotels' booking platform also helps hoteliers increase their visibility and attract more group business by showcasing their properties to Cvent's global network of event planners.
“This new functionality reflects our shared vision of making booking and managing meetings & events easier—for both planners and hoteliers alike," Jim Abramson, VP of product management at Cvent, said in a statement. "By embracing innovative technology like Cvent Instant Book, Choice Hotels is prioritizing the customer experience, and now, each of their property owners can easily tap into our extensive global network of 110,000 meeting and event organizers who trust Cvent to find the right venue and power their events.”
This announcement expands Choice’s use of Cvent technology to power their group and corporate travel business and reach a global planner audience. All Choice properties are listed on the Cvent Supplier Network, one of the one of the world’s largest venue-sourcing platforms where planners go to find and book meeting and event venues. In addition, Choice will continue their strategic Cvent Business Travel partnership.