Thailand’s Compass Hospitality added Fornova’s distribution-intelligence solution to every hotel in its portfolio. The Bangkok-based hotel company operates four hotel brands, including Compass and Citrus, in Southeast Asia and various locations throughout the United Kingdom, for a total of 50 properties with more than 5,000 keys.
Fornova’s patented distribution-intelligence solution provides hotel chains with control over their distribution channels, enabling them to maximize net revenue per available room on every room, every time and protect rate parity.
“We want our operations to be as efficient and as effective as they can be, and automation is a key part of that,” Rabin Kumar, Compass Hospitality’s corporate GM, digital marketing, said in a statement.
Fornova has corporate agreements with the majority of the world’s top 10 largest hotel chains, as well as the biggest global online travel agencies while also serving hundreds of smaller brands and independent hotels. Using its patented VisualScan technology, it monitors more than 75,000 websites and conducts 1.25 billion price comparisons every month.
Compass Hospitality implemented the Fornova solution following a successful trial period in which the benefits of Fornova distribution intelligence were clear, Fornova CEO Dori Stein said. Initial tests yielded a 145 percent incremental increase in roomnights throughout this period.