Criton offers guest-engagement platform free of charge

Criton's app includes information about the property, rooms and on-site facilities as well as links for direct bookings, contact and Wi-Fi information, social media links, offers, menus, local recommendations and more. Photo credit: Criton

Hospitality tech firm Criton announced that its guest-engagement platform will be free of charge until 2021, enabling hotels to digitize their guest journey, reduce touchpoints and put guests’ safety first with their own branded guest app.

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“It’s been very hard watching the impact of COVID-19 on the hospitality sector and all of the fantastic people who work in it,” said Julie Grieve, founder/CEO of Criton. “Having been an operator, I understood the challenges businesses are facing and with the whole team at Criton we decided to support the industry with a complimentary tool that can help hoteliers overcome the difficulties created by social distancing and the guests’ newfound fear of touching surfaces in public spaces.”

The complimentary product offered by Criton includes a white-labeled app suitable for independent hotels and groups of hotels or serviced apartments. The app contains information about the property, rooms and on-site facilities as well as links for direct bookings, contact and Wi-Fi information, social media links, offers, menus, local recommendations and more, all of which can be easily updated as and when the situation changes.

Criton’s premium integrations are not included in the offer, but they can be added at any time to reach guests with location-based push notifications and offer them in-app check-in, digital door key, a messaging and ordering platform as well as a loyalty program. Advanced analytics on guests’ preferences and behavior also can be added to the base product.