When Dream Hotels opens its West Coast flagship location Dream Hollywood this summer, the hotel will offer digital services through in-room tablets and a branded mobile app being developed to run on Intelity’s Interactive Customer Experience guest services platform.
“Modern guests are very enthusiastic about connecting with hotels in their desired way, through the use of new technology,” General Manager Ayo Akinsete said. “It’s an incredible way to elevate engagement and improve brand perception.”
The mid-century modern design of the experiential lifestyle hotel, conceptualized by Rockwell Group, will match the innovation in guest rooms. Each room will feature touchscreen, bedside tablets with Intelity software that immediately grants access to key guest amenities.
Aside from looking up general information traditionally found in a print compendium, the tablets will be able to be used for functions such as ordering room service or scheduling housekeeping service, without having to place a phone call. The technology would also serve as a replacement for alarm clocks and radios and can be used for digital wake-up calls and updates on local weather.
Guests carrying a mobile device to the hotel will be able to download the Dream Hollywood mobile app currently being designed by Intelity, offering similar access to services throughout the entire travel experience, even before or after their stay.
In addition to consumer-facing functions, Intelity’s platform also provides hotel management tools. Staff can enjoy operational features such as application content control, business intelligence metrics, built-in ticket management, and direct marketing and messaging. The system also leverages location-based mobile technology to permit staff to send notifications to guest devices based on proximity to the property. It also will integrate with the hotel’s PMS, POS, and ticketing management systems to seamlessly communicate all requests to these back-end systems.
