Essential Tools provides Portuguese hotels with updated distribution, direct-booking technology

The majority of Essential Tools’ client portfolio of 25 hotels will use SiteMinder, including Opo Hotel Porto Aeroporto. Photo credit: Opo Hotel Porto Aeroporto

Hotel clients of Portugal’s Essential Tools have gained access to distribution and direct-booking technology due to its partnership with SiteMinder. The deal will see SiteMinder’s solutions adopted by the majority of Essential Tools’ client portfolio of 25 hotels across the country, including Opo Hotel Porto Aeroporto, Sea Porto Hotel and Grande Hotel de Luso.

“Using SiteMinder’s booking engine and channel-management solutions, our hotel clients can open their doors to Portugal’s many tourists who wouldn’t otherwise be aware of their hotels’ existence or have a way to book with them directly online,” Essential Tools’ CEO Luis Ferreira said in a statement.

For 10 years, Essential Tools has supported hotel businesses to capitalize on Portugal’s burgeoning tourism sector through integrated tourist advisory services, destination marketing and eCommerce solutions.

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It is estimated more than 21 million tourists visited Portugal in 2017 to mark 10 percent growth from the previous year. According to the Hotel Industry Association of Portugal, 2017 will likely form the third consecutive year both demand and prices paid have grown for local hotels.