First Hotels to roll out StayNTouch property-management system

First Hotels Twentyseven Copenhagen is one of the hotels installing StayNTouch PMS. Photo from First Hotels.

First Hotels plans to deploy StayNTouch’s Rover PMS and Zest products across its portfolio in Sweden, Norway, Denmark and Iceland. The group has started rolling out the StayNTouch product suite to all of its 32 operated or owned hotels to be completed in early 2018, making the StayNTouch PMS the new brand standard for First Hotels.

"Well, we prefer technologies that are simple in nature,” First Hotels CEO Vibeke Raddum, said in a  statement. “They must fulfill all our requirements, but also be easy to learn and easy to implement. Like many hotel companies, we experience high turnover and thus the system needs the capability to train new employees easily. It is also critical that it be future-minded, e.g., mobile check-in/check-out, door lock integration and whatever next is going to come down the road."

"While we look to the future, we also do not want to change how we think and work in order to replace a PMS," Raddum continued. "Don't get me wrong, we are flexible, but we didn't want to reinvent the wheel. StayNTouch understood our previous platform and were able to deliver a similar workflow process that wasn't intrusive."

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


StayNTouch offers hotels the opportunity to integrate multiple cloud solutions on one platform:

  • Rover PMS: Next generation hotel PMS.
  • Zest: Enables guest pre-engagement and guest services via mobile web.
  • Zest Station: Lets guests skip the line and get on with their stay via self check-in, key retrieval and check-out processes.