Puerto Rico’s Tourism Company partners with Alice

The partnership enables each property in Puerto Rico to benefit from Alice’s state-of-the-art concierge software. Photo credit: Alice

The government of Puerto Rico’s Tourism Company (PRTC) and Roca Marketing have partnered with Alice to develop an innovative destination concierge service and trip planning platform available to every hotel and visitor. The new mobile hospitality app, “My Puerto Rico,” will improve hotel performance and the guest experience, and bolster the island’s reputation as one of the world’s leading holiday destinations.

With the PRTC’s vision, Puerto Rico is seizing the opportunity to revamp the tourism destination, and with it, the visitor’s experience. In partnership with Alice and Roca Marketing, the island’s governmental tourism agency has conceived a solution designed for the modern hotel and traveler.

"My Puerto Rico mobile app was developed focusing on improving the visitor experience in our destination, as part of the efforts to strengthen our tourism offer,” governor of Puerto Rico, Ricardo Rosselló Nevares, said in a statement. “In order to compete globally, we need to reinvent ourselves and adapt to the needs of a modern traveler, who carries out all his efforts from the mobile phone.”

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The “My Puerto Rico” mobile application will provide a unique experience that connects guests to the island and helps hotels in Puerto Rico deliver the kind of personalized service that differentiates them from any other destination in the world. The partnership enables each property on the island to benefit from Alice’s state-of-the-art concierge software, as well as progressive single island app and innovative guest SMS service.

"We are very confident that the “My Puerto Rico” mobile app will redefine hospitality on the island and enhance the experience for everyone who visits us in the future,” said PRTC’s executive director Carla Campos. “This initiative represents a great opportunity to position our destination's tourism offering at the forefront of technology and innovation, which is one of Governor Ricardo Rosselló Nevares administration's main priorities.”

Aptly referred to as the Ultimate Traveler’s Experience Platform, “My Puerto Rico” promises to add value for guests by allowing them to directly communicate their needs during and after their stay through a free downloadable app and/or SMS.

In addition to this, the solution empowers hoteliers by enabling them to engage more freely with guests and use the information they receive to deliver the kind of exceptional service that significantly improves both their hotel ratings and guest retention rates.