Hilton, Amadeus expand business intelligence partnership

Hilton San Diego Bayfront
Hotels in Hilton's portfolio are encouraged to use business intelligence systems from Amadeus. Photo credit: Hotel Management

Hilton and Amadeus have extended their business intelligence partnership for the tech company’s Demand360, Rate360 and Agency360 programs. These products provide the hotel giant with forward-looking market data, helping hoteliers advance their decision making, optimize channel mix, and strengthen revenue per available room.

As part of the deal, Demand360 will be the exclusive provider of forward-looking data integrated into Hilton’s revenue-management system. With this integration, Demand360 data will provide analytics with improved visibility of booking activity that would otherwise not be accessible to the system. 

Hilton properties that recently completed the pilot integration have reported refined decision-making, enabling revenue improvement.

In addition to the business intelligence solutions, Hilton also will be encouraging hotels within its portfolio to adopt Amadeus’ global distribution system advertising services. GDS advertising can help hoteliers attract high-value GDS bookings and target travel agents at the point of sale across all four of the top global distribution systems.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and work with Amadeus to increase adoption across the organization’s brand portfolio, which includes more than 6,200 hotels across 118 countries and territories.

“As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive” said Jonathon Wardman, VP of commercial capabilities at Hilton. “Having access to business intelligence solutions and strategically leveraging GDS advertising from Amadeus will play a key role in finding continued success with our individual properties—from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”