Hotel Zetta installs Alice to improve hotel operations

With Alice, the staff at Hotel Zetta can automatically import local vendor details to create memorable trips upon request. Photo credit: Alice

San Francisco-based Hotel Zetta has selected Alice to enhance its internal communication, housekeeping operations and guest engagement at the boutique hotel. Part of the Viceroy Hotel Group’s collection of “urban retreats,” Hotel Zetta joins sister San Francisco properties Hotel Zelos and Hotel Zeppelin on the Alice platform, allowing consistent staff operations and guest engagement at both the corporate brand and individual hotel level.

Upgrading all departments to Alice at Hotel Zetta has made a positive impact on staff operations and accountability, especially for the housekeeping department, the hotel said. Before Alice, Hotel Zetta communicated internally by email, phone calls, and radios which can be unreliable to ensure all housekeeping was completed to the highest of standards. Now with Alice, every housekeeper on the property carries a smart device and can coordinate and prioritize tasks right from their phones.

“Alice has made our housekeeping communication tighter and closes any gaps to complete or follow up on any request,” Hotel Zetta’s GM Mark Beevor said in a statement. “We can now send messages to the room attendant to clean a certain room, know when the room is now cleaned, or identify any factors that may delay the process.”


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Hotel Zetta attracts savvy travelers and culture seekers looking for a unique local experience while they stay in the trendy SoMa district of San Francisco. With Alice, the staff at Hotel Zetta can automatically import local vendor details to create memorable trips upon request, filled with great local activities and dining experiences. “Alice allows our entire front office staff to confidently provide highly curated recommendations,” Beevor said.

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