The Viceroy Group’s Hotel Zetta in San Francisco has introduced a new amenity – room scale virtual reality. The VR “cube” installation, designed by the innovative team of San Francisco upstart Exit Reality, is set inside the hotel’s swanky, yet offbeat lobby adorned with a blend of recycled and reused materials.
Guests are invited to step inside the custom-outfitted virtual reality space, resembling an Airstream of tomorrow, where they can immerse themselves in a variety of out-of-this world experiences. Passersby on the street can peer in through the hotel’s front window to get a view of individuals donning the VR headset as they step into an alternate reality.
Currently, the cube offers a variety of virtual reality journeys from underwater adventures to first-person shooting games, ensuring that there is something for every fancy. The company is currently exploring the opportunity to expand to other Viceroy properties as well.