Hotelbeds has launched its new group brand, HBX Group. According to the company, it is establishing itself as a global travel ecosystem player with the introduction of new product lines to meet the needs of the end consumer as they seek a frictionless end-to-end travel experience.
“As we continue our transformation as a world-leading TravelTech company, HBX Group simplifies our structure into four distinct brands under our new umbrella,” CEO Nicolas Huss said in a statement. “We have completely rebuilt our tech stack over the past year to support this shift and better serve our clients and partners by improving our reliability and number of self-service tools to maintain our market position.”
HBX Group will go to market with a collection of B2B solutions, each with a clear proposition and market focus. They are:
- Hotelbeds, which caters to the specific needs of hoteliers, tour operators, airlines and online travel agents.
- Bedsonline, exclusively serving the retail travel segment, bringing together all the travel products they need to complete and serve their travelers’ needs.
- Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions.
- TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena.
HBX Group will also be simplifying its brand architecture to provide a much clearer and streamlined experience for all partners. As a result, existing product brands, including last-minute travel and Carnect, will continue to operate but will eventually be fully integrated into the HBX Group ecosystem. Hotelbeds’ long-standing flagship event, the MarketHub, as well as its innovation hub, the TravelTech Lab, will also be endorsed by HBX Group.
HBX Group will be underpinned by new technology, which has been re-engineered in just under one year. The new HBX Group transaction platform is an open-source relational database management system emphasizing extensibility and SQL compliance, allowing for more effective use of data and unlimited scalability. This complete re-platforming, re-architecture and new cloud-based infrastructure enables HBX to have a global, cloud-based modern tech stack on which to build its future ecosystem strategy.