Hudini develops custom brand app for SH Hotels & Resorts

SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, has tapped Hudini to streamline guest services through a new custom mobile app. 

Hudini has developed iOS and Android guest-facing apps for each of SH Hotels & Resorts’ three brands: 1 Hotels, Baccarat Hotel and Treehouse Hotels. Using a proprietary middleware engine that integrates key hotel systems, the guest-facing app supports the entire guest journey from pre-check-in to post-checkout. It enables personalized services and increased guest engagement as well as simplifying back-end processes to improve operational efficiency and sustainability.

The Hudini app lets guests to skip the front desk and check in directly. It also doubles as a guestroom mobile key and TV remote. Guests can place in-room dining orders through the app’s menu, which provides information about the hotels’ dishes; it also lets guests customize their meals. By leveraging data, the digital platform delivers a more intuitive and immersive experience for each guest and provides revenue-generating opportunities with upsell options from booking to ordering room service.

“The result is thoughtful, custom-tailored experiences that guests will love coming back for," Prince Thampi, Hudinin founder & CEO of Hudini, said in a statement. "SH Hotels & Resorts fully recognized the potential of emerging hospitality technology and had a very clear vision in approaching us—driving great experiences for guests at their hotels. These experiences will only become more personalized as the technology evolves, and we’re excited to partner with them in this transformation.”

“The 1 Hotels, Baccarat Hotels and Treehouse Hotels mobile applications, powered by Hudini, provide seamless interactions, personalized services and robust features that align perfectly with our strategy to redefine hospitality in the digital era," SH Hotels & Resorts Chief Information Officer Denise Walker said. "The new customer journey and accompanying mobile app is a tremendous achievement that reflects our commitment to provide unique, elevated and personalized experiences to our guests."

Hudini can also deliver these services as a web-based app with full functionality if guests don’t want to download an app. Hudini’s solution is operated in a multi-tenant model that can be either cloud-based or on-premises and is priced on a per-room, per-month basis.