Business cloud software company Infor is equipping the family-owned Germany-based McDreams hotel group with Infor EzRMS, Infor's cloud-based revenue-management solution.
Infor EzRMS uses “deep learning” artificial intelligence to provide enhanced revenue-management functionalities and improve guest service.
With Infor EzRMS, McDreams will be able to automate its revenue management, optimize its room occupancy and independently analyze market data. The solution identifies the special wishes of guests by their behavior. As a result, hoteliers can address individual needs and provide a highly personalized experience.
McDreams already uses other Infor solutions, having managed all internal operations processes with Infor's cloud-based property-management solution, Infor HMS, for several years. This system includes contactless transaction features for guests, including web-based check-in and check-out and payment processes, all done remotely and intuitively via smartphone. In addition, the cloud-based property-management solution connects different hotels: If a guest in Leipzig wants to know whether a room in Munich is available for the following week, the reception staff can retrieve this information within seconds.
Infor has been a technology partner to the hospitality industry for more than 20 years, now serving more than 20,000 hotel customers, including nine of the world's 10 largest hotel brands. The company focuses on property-management systems (front office and back office), revenue-management systems and sales and catering. Infor solutions can be used in the cloud or on-premises.