Karisma Hotels & Resorts formed an agreement with Salesforce and TELMEX, an information technology solutions company in Mexico. The strategic agreement encompasses several cutting-edge technological projects that promise to redefine the landscape of hospitality services by streamlining customer relationship management and enhancing overall communication infrastructure.
"Partnering with Salesforce and TELMEX is a momentous occasion for Karisma Hotels & Resorts," Esteban Velasquez, CEO, Karisma Hotels & Resorts, said in a statement. "We embark on a journey to revolutionize the hospitality sector with our shared commitment to excellence and innovation. This investment by Karisma will undoubtedly result in a seamless and personalized experience for our valued clients, setting new standards in the industry."
The key initiatives include the implementation of a hotel middleware, serving as the technological communication channel for applications using MuleSoft, Salesforce's solution for API and application connectivity. The partnership also involves the implementation of Salesforce's CRM for marketing, sales and operations while also integrating the Salesforce Einstein solutions, the world's first CRM artificial intelligence that delivers AI-created content across every sales, service, marketing, commerce and IT interaction at hyper-scale. The real-time data this integration provides will enable Karisma Hotels & Resorts to enhance customer engagement and adapt content dynamically within their Salesforce CRM, utilizing natural-language prompts and advanced AI capabilities to meet evolving customer information and needs.
This partnership marks the beginning of a long-term relationship aimed at continuous improvement and innovation. The transformative projects will cover various companies within the Karisma Hotels & Resorts portfolio, including all managed and operated properties. The partnership promises a 360-degree approach, providing clients, members and tourists with unique and personalized experiences from vacation planning to arrival.