Kube Systems, Gimbal unveil guestroom beacons

In the hotel environment, Gimbal will deliver custom content to guests’ using a smart combination of mobile apps, beacons and geofences.

Kube Systems recently partnered with Gimbal to bring location-based marketing to the guestroom via the Kube Essentials multidevice charger. Hotels can leverage Kube Essentials together with Gimbal to engage customers by offering promotions and other contextual notifications to their mobile devices.

“At Gimbal, we enable best-in-class location technology to power mobile marketing,” Paul Malcangio, Gimbal senior director of enterprise sales, said in a statement. “Our goal is to help hotel marketers communicate to specific individuals with contextually relevant messaging. By connecting to the hotel’s mobile app, which includes the Gimbal SDK, we can send targeted offers to guests that will enhance their stay experience.”

Since 2011, Gimbal has helped brands across a range of industries reach their mobile advertising and marketing goals. In the hotel environment, Gimbal will deliver custom content to guests’ using a smart combination of mobile apps, beacons, and geofences.
“To our knowledge, no hotel today is using beacon technology in the guestroom,”  Dave Weinstein, Kube Systems VP, said in a statement. “With some major hotel brands now using beacons in public spaces, we wanted to make available a unique solution that would enable the same technology to be deployed in guestrooms. Today, any hotel running the Gimbal beacon in conjunction with their mobile app can place Kube Essentials in their guestroom. Not only will it add location-based marketing services to the room, but it will give guests a place to charge all their mobile devices, including laptops.”

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Kube Essentials sports built-in charging cables, one Apple Lightning and one Micro USB, that are upgradeable to next generation charging formats. For example, the Micro USB cable can be upgraded to USB Type-C (reversible plug capability). It also features two USB ports and an optional wireless Qi charging pad that enables guests to drop and charge their compatible mobile device on a large 4-inch surface.

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