Labor-optimization company Red e App has rebranded as Workrede. The change is meant to reflect a shift up-market for the business, which seeks to improve organizational communication and extract unrealized value.
“Our shift to Workrede is reflective of the modern, mobile workforce,” Jonathan Erwin, CEO of Workrede, said in a statement. “Over the past 30 years, trends have focused on desktop workers with little regard for the power of mobile work, frontline workers and the mobile ecosystems that create organizational value. Employers taking the next step to consider the relationships, behaviors and needs of those workers will derive new levels of workforce optimization. It’s the next frontier of employee engagement and culture.”
Founded in 2011, Workrede uses data, partnerships and design to improve avenues for engagement, workflow automations and management of the mobile workforce.
Workrede leverages a shift in the way companies assess their human capital, manage work tech and make decisions with the help of data and AI. Workrede helps plot a roadmap, integrating existing platforms and supporting the change management necessary for customer success. By consolidating existing enterprise platforms and a suite of Workrede features, employees can have a centralized resource for effectiveness.