Lindner Hotels install full Nor1 merchandising platform

Lindner Spa & Golf Hotel Blankenhain (Germany) is one of the hotels installing the full Nor1 platform.

Lindner Hotels & Resorts is expanding its agreement with Nor1 to expand usage of the Nor1 Merchandising Platform to include eXpress Upgrade and CheckIn Merchandising, in addition to eStandby Upgrade, already in use throughout the Lindner group of 37 European hotels.

The Nor1 Merchandising Platform maximizes revenue and guest satisfaction for hotels and resorts worldwide with its mobile-first, data-driven solutions by utilizing machine learning and predictive analytics to make highly relevant offers when guests are ready and willing to buy the products and services that will enhance their trip.

"Nor1 has proven to be a great and accommodating partner for Lindner during our use of eStandby Upgrade,” Insa Becker, corporate rooms division and central project management for Lindner, said in a statement. “That, along with the successes that we've enjoyed in maximizing revenue for our premium inventory; and ancillary products and services made complete sense for us to see how much further expanding our partnership to include eXpress Upgrade and CheckIn Merchandising could take our hotels. The significant increases in incremental revenue and guest satisfaction achieved after integrating both products into our daily processes at three of our properties, confirmed our expectations and we couldn't wait to implement at the rest of our hotels."

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