Loews Hotels launches a new website, completed by HEBS Digital, resulting in a reinvented and revitalized multidevice digital presence. HEBS Digital worked with the Loews Hotel team to create a website that would be both focused on driving conversions and conveying the experience guests would have once at any of the 24 properties.
"The HEBS Digital team created a website with functionality suited to our needs and a design in line with our redefined company architecture," said Jacob Messina, Loews Hotels and co-senior director eCommerce and performance marketing.
The Loews Hotel website is backed by HEBS Digital's smartCMS website technology platform. Designed specifically for the hospitality industry, the smartCMS drives direct booking via more than 30 revenue-generating modules for need periods and occupancy demands by targeting feeder markets and market segments, loyalty members and past guest and in-market travelers via real-time control of content and promotions.
The new Loews Hotels website encompasses a multitude of direct bookings-focused functionalities including:
- A spotlight search functionality with fast, type-ahead search that allows users to effortlessly find relevant content on the website.
- A suite of reservation abandonment tools to recover abandoned bookings, including lightbox displays and emailers.
- Live rates solution which features real-time rates and availability on promo tiles throughout the website.
- Smart personalization engine that serves the most relevant content to the website visitor based on their location and/or if they are a YouFirst loyalty program member.
- Smart booking widget which remembers the visitor's selection and displays it throughout the site and during future visits.
- YouFirst rewards loyalty program portal with the ability to view personalized content, member status and level-based perks.
- Advance content manager that enables a visually engaging, rich user experience.
- Performance enhancements to reduce server response time by 10-15 percent, increasing overall website user experience and download speeds.
- A fully responsive website experience built on the latest web coding standards.
- A fully-integrated, custom booking engine for a streamlined experience on all devices. Website visitors can check availability, make and modify a reservation without leaving the main site.