Maestro PMS has completed integration with the Listrak hospitality data platform. The Listrak interface enables Maestro property software users to leverage a wide variety of guest data for greater marketing effectiveness.
Listrak is a digital marketing automation platform that empowers hospitality marketers to generate revenue and build brand loyalty through personalized customer experience solutions.
“Our open API provides a reliable and robust connection to Maestro property software,” said Warren Dehan, president of Maestro PMS, in a statement. The team at Listrak was able to leverage that technology and marry it with their impressive digital marketing offerings.”
Dehan noted the Maestro – Listrak integration is already installed at the Sands Resort in Myrtle Beach, S.C.
“I’m thrilled about leveraging our guests’ purchase history into my segmentation strategy and creating truly personalized and relevant messaging,” said Chris Crowl, director of sales and marketing with Sands Resorts, a Maestro PMS user for many years.
Listrak’s customer-data platform is built for marketers to nurture the customer experience across all digital channels and features best in class CRM such as advanced audiences, predictive dynamic content, abandonment programs, social media integration and sophisticated pre-and post-stay communication; each to drive incremental revenue.