Hotel owner-operator MCR has acquired Optii, a predictive, cloud-based technology for hotel operations. Optii will continue to be a standalone company with its existing management team of CEO Katherine Grass, founder and Chief Strategy Officer Soenke Weiss and Chief Revenue Officer Deborah Pevenstein.
MCR’s portfolio of 140 branded and independent hotels will be arms-length customers of Optii, which will continue to offer its product to other hotel companies. No data will be shared with MCR. MCR will mobilize its 4,000 hotel team members, who will use Optii for 20,000 guestrooms per day, to push for innovative product enhancements.
The Stayntouch property-management system software, another standalone company owned by MCR, will integrate with Optii.
Optii's housekeeping technology optimizes labor and cleaning sequences for faster turnaround times and reduced costs, the company said. With its service and chat products, Optii streamlines internal communication, allowing managers to auto-assign and track jobs and guest requests in real time, eliminating calls by 95 percent. The mobile and tablet interface can be accessed anywhere, whether on or off property. The platform has been used to clean more than 10 million guestrooms globally.
Optii has an aggressive expansion strategy that includes the imminent introduction of a preventative maintenance product.
“This acquisition will significantly boost our ability to provide hotels around the world with the technology they need to succeed in today’s operating environment,” Grass said. “More and more hotels are realizing that investing in the right technology at this unique time can be a key lever for success. This is a huge growth opportunity for our company to continue momentum in the United States and Europe as well as to further develop our leadership position in Asia.”