NMG Network—a creator of custom media programs for luxury and leisure travel, hospitality and residential partners—has partnered with The Little Nell in Aspen, Colo. to launch an exclusive new omnichannel entertainment platform. The Little Nell is the first mountain-based ski resort in NMG Network’s media portfolio.
The custom publishing program will involve an in-room entertainment and online video streaming network. The media brand will include original and curated lifestyle content, an always-on digital experience and an elevated print publication with editorial content to encourage guest interaction with the property. The Little Nell’s new custom media channel will launch in the spring of 2022 with both in-room entertainment and a print publication, and follow with the digital experience in the fall.
“We are excited to enhance our luxury regional media distribution with the addition of The Little Nell,” said Jason Cutinella, founder and CEO of NMG Network. “This partnership adds another highly desirable custom media channel to our portfolio which provides even more opportunity for top-tier brands to connect with the most sought after consumers in a safe and curated environment.”
“We are thrilled to partner with NMG to create engaging, immersive and high quality content for our guests with the print publication and our in-room channel,” said Jonathan Fillman, general manager at The Little Nell. “There are myriad stories to tell from The Little Nell from our culinary and wine offerings to our adventures to profiling the breadth of talent on our team and more.”
NMG has previously worked with Shutters on the Beach and Hotel Casa del Mar in Santa Monica, Calif.; Halekulani Hotel and Halepuna, and ‘Alohilani Resort Waikiki Beach in Honolulu; and Marriott Residents worldwide.