Oaky, IDeaS partner to drive hotel revenue

Oaky and IDeaS Revenue Solutions have integrated to help hotels and resorts increase incremental revenue. Properties will be able to leverage advanced analytics to optimize and automate the upsells they offer guests in real time.

This integration helps hoteliers dynamically price room upgrades to capture maximum revenue from each guest. This integration utilizes IDeaS’ demand-driven pricing decisions by room type and automatically delivers this data to Oaky. By optimizing the pricing for upsell possibilities, hotels will experience an immediate revenue uplift with minimal risk, enhance conversion rates, and strike the profit optimal balance between occupancy and rate.

Oaky's automation offers customized and optimally priced room upgrades to guests at the appropriate moments of their journey. IDeaS G3 Revenue Management System delivers scientific pricing and rate availability decisions, allowing hotels to maximize revenue from their demand and concentrate on their guest and business-critical operations.

The integration between Oaky and IDeaS is meant to create a more seamless experience for guests, facilitating loyalty and repeat business. It also makes it easier to establish the right data-driven rates not only for rooms but also for room upgrades, resulting in a 45 percent uplift in guest spend per upgraded night, without adding extra work to hotel teams.