Online restaurant reservation system OpenTable has partnered with hospitality technology company UrVenue to create a unified resort booking solution. OpenTable will power a resort’s restaurant bookings and operations, while UrVenue will handle contactless bookings and operations for all other resort experiences.
Through this partnership, guests will be able to reserve restaurants, clubs, attractions, pools and recreation through a central booking platform with one integrated shopping cart. For resorts and venues, this solution offers new opportunities for upselling, cross-selling, packaging and bundling experiences. The platform provides 3D venue maps for location-based bookings like individual seats and specific sections, time-based bookings such as restaurant reservations and duration-based bookings such as rentals.
“Our solutions are made for resorts to simplify and create easy booking processes. We’ve surveyed travelers and our data has shown they would book multiple activities if resorts had a singular shopping cart experience,” said Deron Pearson, CEO of UrVenue. “Our goal is to fix the broken booking journey that many travelers face, and this partnership is just the beginning.”
“Booking a restaurant independently of everything else a resort has to offer is a thing of the past," said Susan Lee, chief growth officer at OpenTable. “We are excited to partner with UrVenue to provide a seamless guest booking journey to our vast network of diners—because the pool, nightclub and brunch the next day should all be reserved together.”
The first resorts to utilize the OpenTable and UrVenue partnership solution will be the Sahara Las Vegas, Resorts World Las Vegas and The Godfrey Hotel & Cabanas Tampa (Fla.).
“We’ve always been frustrated about the multiple systems our guests need to use to book the variety of property experiences we have to offer,” said Anthony Olheiser, VP of food & beverage at Sahara Las Vegas. “UrVenue’s partnership with OpenTable will make it easy for our staff to upsell and cross-sell and for guests to book and bundle experiences in a singular transaction, driving guest retention and making for a more expansive and diverse experience at our resort.”