Preferred Hotels & Resorts has made Curacity’s data-analysis technology and creator booking platform available to its collection of U.S.-based properties. It gives member properties access to revenue-driving and content-creation tools that are aimed at helping them draw guests, build content for marketing materials and boost their bottom lines.
“We couldn’t be more pleased to partner with Preferred Hotels & Resorts' to offer their member hotels access to our platform and the exciting booking opportunities available through the creators we work with,” Curacity Chief Sales Officer Claire Hathaway said in a statement. “We’re looking forward to continuing to grow our relationship with Preferred Hotels & Resorts and work to effectively utilize our proprietary data-analysis capabilities to drive stays and provide the direct measured impact creator content has on revenue.”
Curacity works with more than 25 Preferred Hotels & Resorts properties who have seen success using Curacity’s proprietary technologies. Preferred Hotels & Resorts has a network of luxury properties in the U.S., Canada, Caribbean and Mexico.
“We are excited to be working with Curacity. This partnership provides our independent properties with the opportunity to put the platform in their tool kit—not only to fill rooms, but to boost revenue,” said Michael Osgood, VP, quality assurance - alliance partnerships at Preferred Hotels & Resorts. “The hotels in our portfolio that currently utilize Curacity are impressed by the ROI, so we anticipate that more of our hotels will be eager to utilize their innovative platform.”