RateGain Technologies launched Optima, a real-time competitive pricing intelligence tool that syndicates hotel software database with smart data analytics. Optima carries out a fine-grained examination of critical statistics, particularly rates and availability, for hotels and travel companies. The analysis delivers deeper insights to the hotel about granular and massive shifts in the marketplace, in order to maintain rate parity across every linked channel.
The all new and competitively priced Optima comes with an intuitive user interface and prudently breaks down market rate, OTA ranks, and pricing strategy into logical insights. Even a non-technical user can smoothly optimize room rates to maximize their profitability of their brand.
Key features of Optima are:
- Empowers the user to compare competitor rates and OTA rank in real-time along with the parity check reports.
- Aggregates the market data continuously from the entire city and also provides Airbnb insights and the hotel’s identified comp-set.
- Discover who else the hotel is competing with: fresh comp-set from the eyes of the booker.
- Keyword-based room type mapping unlike other price intelligence suites.
- The database is refreshed daily or on live request through an intuitive system, and also allows on-demand report generation.
- Get powerful actionable insights through a custom excel sheet report.
- Get real-time notification as email alerts as well as push notifications in smartphones.