RateGain launches online competitiveness tool

RateGain Technologies' Optima

RateGain Technologies launched Optima, a real-time competitive pricing intelligence tool that syndicates hotel software database with smart data analytics. Optima carries out a fine-grained examination of critical statistics, particularly rates and availability, for hotels and travel companies. The analysis delivers deeper insights to the hotel about granular and massive shifts in the marketplace, in order to maintain rate parity across every linked channel.

The all new and competitively priced Optima comes with an intuitive user interface and prudently breaks down market rate, OTA ranks, and pricing strategy into logical insights. Even a non-technical user can smoothly optimize room rates to maximize their profitability of their brand.

Key features of Optima are:

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.
  • Empowers the user to compare competitor rates and OTA rank in real-time along with the parity check reports.
  • Aggregates the market data continuously from the entire city and also provides Airbnb insights and the hotel’s identified comp-set.
  • Discover who else the hotel is competing with: fresh comp-set from the eyes of the booker.
  • Keyword-based room type mapping unlike other price intelligence suites.
  • The database is refreshed daily or on live request through an intuitive system, and also allows on-demand report generation.
  • Get powerful actionable insights through a custom excel sheet report.
  • Get real-time notification as email alerts as well as push notifications in smartphones.

Suggested Articles

"Understanding Boutique Aficionados" breaks down the specific booking and travel behaviors of millennials and baby boomers.

Relay Pro offers active workers cellular push-to-talk, GPS tracking, panic button functionality and software integration.

The program at the Embassy Suites by Hilton Orlando Lake Buena Vista South focuses on increasing engagement and conversion through video.