Revpar Guru has launched One Step Ahead, a free in-depth market analysis tool, enabling hoteliers to closely monitor their competition in order to make strategic decisions to maximize revenue. The solution quantitatively proves how a property’s pricing strategies rank relative to their direct competitors (compset) or to all of the properties within a certain star rating or geographical area.
The solution provides comprehensive market data up to four months in advance and is updated daily. A real-time version is also available. One Step Ahead is accessible online but also allows hoteliers to copy and paste the data into an Excel spreadsheet for further analysis (if necessary). Because the solution is web-based, it can be fully integrated into any RMS, CRS or PMS solutions currently in use at a property.
“At RevPar Guru, we know that market data is the basis for developing solid revenue management strategy so we want to make sure that all hotels have access to this information in real-time – for free,” said Jean Francois Mourier, CEO of Revpar Guru. “It takes minutes to set up, is easy for any hotel to use and provides fully customizable reports/data according to the market and information that each user is interested in obtaining.”