RLH Corp. has opted to re-engage with hospitality software company Duetto to roll out real-time revenue optimization across its portfolio. The company has started the redeployment of Duetto's pricing application, GameChanger, and its reporting and forecasting tool, ScoreBoard, across its owned and leased hotels. GameChanger is a revenue strategy solution with controlled automation. The system's AutoPilot optimizes rates based on preset revenue strategy parameters. The ScoreBoard business intelligence tool, meanwhile, enables revenue teams to build forecasts and budgets based on real-time data sets, including competitor data, web shopping regrets and denials, booking and reservation data, reviews, and social media comments.
Duetto’s open pricing methodology supports flexible and responsive promotional strategies based on demand and segments. Duetto's real-time two-way data flow with Oracle's Opera property-management system means that the revenue team at RLH Corp. can optimize demand as many times a day as needed.
Usability was also a key factor in the decision to return to Duetto for RLHC’s owned and leased portfolio.
“Duetto's easy-to-use interface is a huge benefit for our hotels and revenue management teams,” said Mike Penington, VP of revenue strategy for RLH. “Duetto is quick to deploy with immediate benefits. Hotel management can produce rate recommendations and pace reporting seamlessly and easily. What's more, the intuitive room type min and max features allow for truly accurate room type pricing.”
RLH first adopted Duetto in 2014 until the end of 2018, which was a period of rapid growth for the company. A change in leadership at the hotel franchising company then saw it experimenting with new pricing tools before deciding to re-engage Duetto’s Revenue Strategy Platform.
