RMS introduces new guest loyalty module

Guest Rewards drives repeat visits by allowing guests to earn points for every stay and redeem points for credits on their account. Photo credit: RMS

RMS has introduced Guest Rewards, a brand-new module that allows hotels to reward guests for staying with them. This new module enables hotels using RMS to create their own bespoke rewards programs and encourage loyalty to their brand by allocating points for guest stays and activities.

“Our clients have been asking for loyalty program functionality and we’re excited to add yet another feature to our property-management system that drives bookings and revenue and improves the guest experience,” RMS founder/managing director Peter Buttigieg said in a statement. “Guest Rewards will help hotels reduce their acquisition costs and increase brand loyalty by encouraging guests to return again and again.”

Guest Rewards drives repeat visits by allowing guests to earn points for every stay and redeem points for credits on their account. Hotel staff can easily enroll an existing guest in their database in the loyalty program with one click, making it quick and hassle-free for guests to join the program and start earning points immediately. The module is also fully customizable to allow hoteliers to set up a points and rewards system that makes sense for their property and their guests. 

“RMS provides highly configurable software to meet the needs of each client,” added Todd Sabo, president of RMS North America. “This new module allows hotels to create a loyalty program unique to their brand and gives each RMS client complete control over their loyalty program offerings.” 

Guest Rewards will be available to all RMS clients in early 2020 and is currently available to select clients in beta.

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