Sabre has formed an agreement with Capillary Technologies, a loyalty-management and customer data platform provider that delivers artificial intelligence-based, cloud-native software as a service programs and options. Sabre has incorporated the Capillary loyalty-management offering into the Sabre platforms for hoteliers.
The Sabre and Capillary agreement will provide:
- Insights into customer loyalty data through real-time analytics;
- New opportunities for end-to-end loyalty management and incremental revenue opportunities for airlines and hoteliers;
- Enhanced customer experiences across the entire traveler journey.
For Sabre Hospitality customers, the Capillary hospitality platform will be integrated with Sabre Hospitality SynXis applications, including central reservations, property hub, voice agent and booking engine.
The Capillary Technologies solution goes beyond traditional points-focused loyalty programs to enable brands across travel and other sectors to enhance consumer engagement through digital transformation. Using AI to interpret comprehensive data sets, Capillary Technologies provides meaningful, real-time insights into customer preferences, providing recommendations to empower airlines and hoteliers to step up their relationships with travelers while enhancing revenue-creation opportunities through personalized interactions across all traveler touch points.
“Traveler needs are evolving rapidly as we move through this post-pandemic world,” Capillary Technologies SVP Joe Doran said in a statement. “And it is essential that loyalty management solutions are at the forefront of this travel evolution to enable airlines and hotels to attract, retain and delight their travelers through real-time advanced analytics and recommendations. We’re incredibly excited to combine our own expertise with Sabre’s so together we can bring Sabre customers and the wider travel industry the customizable, integrated, cloud-based loyalty management solution they need for success in today’s dynamic travel landscape.”