SHR partners with Roomer Travel to offer hotels cancellation protection

SHR has partnered with Roomer Travel to offer Life Happens, providing free added value to hotels using its TopSail Internet booking engine. Life Happens is a hotel cancellation protection that allows guests to cancel their nonrefundable reservations and receive an 80-percent refund.

At zero cost to hotels, the Life Happens integration into SHR’s TopSail Internet booking engine empowers hotels to provide maximum flexibility to their guests without the risk of lost revenue due to cancellation.

“We are seeing a dramatic shift towards direct bookings, and hoteliers are recognizing the importance of promoting their website as a competitive channel,” said Richie Karaburun, managing director of Roomer Travel. “Our integration into TopSail will help their hotels drive more direct bookings, boost their guest satisfaction, decrease distribution costs, and create a new revenue stream.”

With zero cost and free implementation, hoteliers using TopSail can now implement Life Happens on their direct booking channel.