SkyTouch Technology has integrated with Revinate, an email marketing and customer-relationship-management platform. The connection allows properties to associate SkyTouch property-management system data within Revinate Marketing to combine robust guest profiles in one platform. Hoteliers can use it to connect with guests and help increase revenue through personalized messaging and room amenity upsells.
“Collaborating with Revinate has further demonstrated how quick and easy it is to integrate into our new SkyTouch /Connect API platform,” Peggy Paulic, SkyTouch's product manager, said in a statement. “Our connection provides a solution that allows our customers the ability to connect directly with their guests from the moment they book their reservation, providing reassurance and mutual excitement for their visit.”
When using the Revinate CRM platform collectively with the SkyTouch PMS, hoteliers can help maximize their marketing efforts with smart segmentation and automated email marketing campaigns delivered to guests before arrival, while on-property and post-stay. They will be able to connect with guests and track performance in real-time and see detailed campaign and revenue attribution metrics. This integration provides a seamless way to build rich guest profiles, define guest loyalty and maintain database health.