Sojern acquires VenueLytics to support hotel marketing

Travel marketing platform Sojern has acquired VenueLytics, an integrated guest experience platform that supports independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing platform.

VenueLytics' technology includes an artificial intelligence-powered virtual concierge, real-time guest feedback and digital reputation management tools and a guest marketing suite for email and text promotions. VenueLytics' solutions help marketing, operations and front-desk teams work with fewer resources, drive incremental revenue and maximize profit.

"This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform," Sojern CEO Mark Rabe said in a statement. "We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform."

One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with more than 180 resorts and hotels. Leslie Gomez, Posadas director of quality, standards and innovation, commented: "By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53,000 requests over the [past] nine months. Our guests satisfaction improved more than 19 percentage points in net promoter score from the guests who had contact with our digital concierge experience."

By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics lets hoteliers engage with their customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third-party apps. This allows Sojern to expand into generative AI to drive and optimize booking value for hotels.