The Surfsand Resort in Cannon Beach, Ore., has updated its property system ahead of a propertywide renovation and expansion starting in November. The property's leadership team opted to upgrade its operational and digital capabilities by choosing property-management, point-of-sale and payment-processing software and systems from Agilysys.
The new software is expected to help the Surfsand team unify data on guest preferences across various property experiences so that each stay can be tailored in advance with special amenities and offers, and so that staff can personalize their interactions with guests before, during and after each stay.
Surfsand General Manager Phillip Wilson noted that systems that make these enriched guest experiences easy to discover and reserve are integral to the property’s evolution. "When evaluating technology systems, it was essential that we be able to tailor them to fit our hotel and the special things we do for our guests," Wilson said in a statement. "Our technology systems need to make it easy for guests to connect with all the amenities and ... experiences we offer.”
Wilson also noted that properties that are not part of a standardized brand structure greatly benefit from the ability to tailor reports and functions for their unique guest and market data requirements. “In non-branded hotels, operations change and different needs pop up, so we often need custom data sets,” Wilson observed. “Other hospitality technology providers, including the largest ones, charge customers for any report you ask to have built. Agilysys accommodates diversity in how properties operate without exacting that financial burden,” he said.