Teneo Hospitality Group and Tambourine, who currently represent more than 700 hotels, will integrate services to increase meeting, group and transient results for their common clients.
“It’s pretty simple, hotels want more group sales and more direct bookings,” Tambourine partner Dave Spector said in a statement. “So, it made sense for us as a direct-booking specialist to work with Teneo, a leading group sales organization.”
Tambourine and Teneo’s combined services will give client hotels a competitive advantage in:
- Integrated group/transient marketing campaigns;
- Meeting/group sales lead generation; and
- Multichannel digital marketing.
“This strategic partnership will help our members improve their performance in both group and transient business,” Teneo CEO Darrell Tamosuinas said.
Teneo Hospitality Group represents more than 300 independent and branded hotels, resorts and destination management companies around the world. Tambourine is a partner for hoteliers, hotel management and asset-management companies to improve bottom line profitability and decrease dependence on online travel agencies.