Thon Hotels, one of Norway’s hotel chains and part of the Olav Thon Group, has adopted Leonardo’s enterprise digital asset management technology to simplify the management and distribution of visual content for more than 70 hotels across Norway, Sweden, Brussels, and Rotterdam.
With an expanding portfolio of one-of-a kind hotels, Thon needed an easy and efficient way to organize and manage large quantities of high-resolution hotel images and make them accessible to online travel shoppers. By subscribing to Leonardo’s VScape Digital Asset Management System, Thon can manage its growing visual content library and syndicate images to the VNetwork, the most extensive visual media syndication network in the global travel industry including all four GDSs, major OTAs and travel research sites.
“We see Leonardo as a valuable tool to automate the distribution of our hotel images to OTA, GDS and meta-search channels as well as corporate travel agencies,” said Thomas Lyseggen, web coordinator, Thon Hotels. “Being able to deliver our hotel images easily (without investing a lot of time or resources) and accurately to corporate and leisure travel websites impacts our ability to stay competitive as a convenient, high-quality hotel brand.”